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NBAA Orlando 2012 Recap

NBAA 2012 in Orlando was an exciting and engaging show for Townsend Leather.

Our booth featured lots of unique and new leathers, a stunning aircraft seat by Studio Vizto, expert consultation and conversation from The Leather Institute, new TownsendLeather.com viewing, and our Style Your Passion Project where we invited everyone to share their passion while wearing a leather mustache.

Townsend was pleased to be able to highlight a blend of brand new leathers and some tried-and-true favorites. Our hanging hide kiosks told several color stories in a wide range of textures and finishes. Our beautiful new in-stock Shimmering Suede Collection was on display in its own kiosk. We also debuted a new product called Bellina which is a full grain textured, high-performance leather that is reminiscent of “shrunken cowhide.” And last but not least, we featured some one-of-a-kind hides from our new Abstract Art series. These hand-crafted looks really elevate leather hides to pieces of artwork.

Our sister company, The Leather Institute was excited for the opportunity to renew their agreement with Appearance Group for a second Ten-Year Term at NBAA.  Press photos were taken at the official signing. Unfortunately the Leather Institute guys had to leave NBAA early and drive the long way home to help and recover from the damage in their homes and city in New Jersey from Hurricane Sandy.

Townsend was excited by the opportunity NBAA presented to share our brand new website with so many people at the show, as well as the good news that Townsend Leather is AS9100 certified.
Overall, NBAA 2012 was a great show for Townsend Leather with lots of positive feedback, lots of great things and people to see, other interesting booths to visit, and a lot of fun to be had in our own booth.   You can see all the passion-sharing and leather mustache-wearing that happened in our booth here NBAA 2012, Passion, Leather, and Mustaches.

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